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The new Sobeys


I got an insert in my flyers this week that celebrated the opening of a new Sobeys store. I visited this morning, and was impressed with the look of the new place, and they are certainly offering some great deals on groceries, which I took full advantage of. At the end, I had purchased about $120 worth of food, and was provided with a coupon for $10 off my next $100 purchase, so I am quite happy with that. 

I left the store with a few thoughts, however.

Firstly, the fresh vegetable section has changed enormously. Where the older stores have great big cases with mounded fresh veg (which granted just sits there and leeches nutrients into the air) the new cases have much smaller sections. The cauliflower section hold about 10 heads, so if there is going to be a rush, you’ll want to get there early. The layout has changed too. Where the older stores are designed to accommodate you in a counter-clockwise stroll through the store (which Terry O’Reilly has successfully convinced me is the direction most people like to go), this one is laid out clockwise. You’ll be forced to the very back of the store for the dairy case, to make you take a nice long walk, but the freezers are to the right, and the produce and bakery sections to the left when you come in. That means that if you follow the usual shopping habit of picking up frozen stuff last, you’ll be going backwards. Is there some kind of marketing plot afoot to get people to change direction?

My other note was to do with the freezer section. It’s huge. Cases upon cases of frozen, microwavable no effort required meals. I find this kind of surprising since I am still one of those people who prefers to know what’s in my food and cooks at home. I have never acquired a taste for frozen to the cardboard box meals, although I have really tried and will admit that I foist them on my son when I am aiming for a deadline and don’t have time to mess around in the kitchen. I was kind of dumbfounded by the amount of tore space dedicated to those freezers. They are not just in one area either – the entire right hand wall and opposing bank make up an entire aisle, plus there are end cap style freezers for shrimp and seafood near the fish counter, and a couple of others strategically placed in between. 

Anyhoo, if you are in the Halifax, NS area and want to check out the specials and the bright bank of windows, Sobeys is open for business just off Larry Uteck Boulevard, where it meets up with Highway 102. Happy shopping.

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